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WHAT IS: Fashion, more than a Frock?

During the last three decades, international fashion concerns dictated that world wide, designers on behalf of corporate, community and individual clients, embraced the principles and philosophies of Modernism.

This is a collective term for style movements in art and design, that took place during the latter years of the nineteenth, and first forty years of the twentieth century in the western world.

World War 1 was a great divide in the new age of modernity. By the 1920’s vast social and community changes crystallized into an era of care-free release, which was initiated by the end of the first global warfare.

Women, in some cases rebelliously, cut off waist fabulous waist length hair and sported a fashionable bob, traumatizing Victorian generation parents for whom symbolically the loss of such beauty went hand in hand with a loss of virginity, and possibly the soul.

From the pyramids of Egypt to the beat beat beat of the African tom tom a new fashionable modern style emerged across all the arts. This included architecture, interiors, fashionable couture and fabulous works of art.

This is the period when function over form began its rise to be at the forefront of contemporary design. Russian-born French painter and designer (1892-1990) Erte however, expounded romanticism. His witty lyrical flowing visions of the human figure achieved a striking effect His aesthetic message linked blazing colour with a tantalizing taste for the exotic, erotically tinged…begging an answer to the question. Who is in the cage?

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