Creativity 21st Century Style

Richard Florida’s award winning book The Rise of the Creative Class 2002 was groundbreaking, considered a must for leaders of our time. It was about new ways of thinking, expounding the theory ‘creativity’ was intrinsically human. It wasn’t about skin colour, origin, gender, or how rich or poor you are, the kind of family you grew up in or, but about the one you created. His Flight of the Creative Class 2005 revealed concerns about the dark side of the creative force where thriving cities, brimming with talent and ingenuity were turned into creative ghettoes increasingly excluding greater parts of humanity. Contributing to the society in which we live is now a cultural imperative. Caring in community challenges new ways of thinking about human behaviour. We need to change the way we deal with each other and heal the things that hurt.

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