Wednesday 30th July saw Australia’s retail giant David Jones launch their spring summer 2014 look book.
Always a very stylish affair, the guests including Rachel Griffiths, Miranda Otto, Emma Lung and Jessica Marais gathered “On Seven”, the top floor of David Jones Elizabeth Street store, were treated to Bollinger champagne and an array of custom made cocktails.
These were accompanied by uniquely Australian canapés such as smoked petunia ocean trout and native wattle seed roulade, poached Western Australian scampi and Harvey Bay scallop tartare.
Finishing with a sweet treat of a milo macaron, guests were duly sated to preview the forty one new seasons collections.
Styled by the creative Kelvin Harries, the show had a streamlined sleek feel.
A space age style catwalk, was perfect to view this seasons looks.
He accessorized beautifully with Mimco, Tony Bianco, Saint Laurent, Alexander McQueen, Fendi, Michael Kors, Stella McCartney, Nicholas Kirkwood and a fab Australian shoe range by label Meandher.
Darren Borthwick for Aveda created two very custom, classic hair looks, as did Shu Uemura artistic director Asano San in make up.
The first being a rosy cheek with dramatic lashes for a baby doll look and the second 1960’s glamour with a muted lip and statement eye.
The models including fashion ambassador Jessica Gomes, youth ambassador Montana Cox and mens ambassador Jason Dundas who strutted their stuff to sounds custom mix for the runway by Johnny Seymour, which is available on iTunes, spotify and RDIO.
Joining the David Jones ambassadors were hot Aussie talents Louise Van Der Vorst, Nicole Pollard, Ruby Jean Wilson and the extremely leggy Alexandra Agoston.
In the corner for menswear were the very handsome Stenmark twins, Zac and Jordan, proving two is definitely better than one!
Opening the show was Manning Cartell who are just one label who have moved to David Jones from a rival department store.
They presented mixed media prints, cut away details and colour panelling.
Other newbies to the DJ’s family are Rebecca Vallance with sheer white and metallics.
Strateas Carlucci previewed an excellent biker jacket, The Upside featured gym wear with a modern take on the dye and The Rocks Push was all about mens swimwear.
They all held their own against stable mates such as Camilla and Marc (loved the moonkin dress), while Ginger and Smart had a love affair with croc, python and white, and it all loved them back.,
Scanlan Theodore was divine as always and La Grande Dame favourite Carla Zampatti rocked fab flares and a cool jump-suit with a deep plunge, very cool.
Swimwear was covered (barely) by a very sexy range from Zimmerman Swim.
Isola by Megan Gale wowed with the Hamptons plunge one piece and Jets for the ladies was all black and white hollywood glamour.
The Rocks Push had the gents covered, as did Jets again.
Camilla showed off her luxe gypset boho princess with aplomb and Tigerlily had 20 something festival dressing covered.
J’adore Lover, their use of lace and a gorgeous dandelion print was perfection.
Bassike and Jac and Jack are masters of clean lines, stunning fabrics and relaxed dressing.
They never fail to excel at what they do best.
Zimmerman closed the show with seventeen looks.
A very swinging ’60’s feel with mint satin, leopard print, mirror detailing and the gorgeous white and black baby doll lace numbers which I felt were very Dolce and Gabanna.
For Fashion Elixir I have just skimmed the surface of the talent that lies in the fashion realm in David Jones
The strong Australian presence that our designers have in this department store that dates back 175 years is to be admired.
Hopefully, we will enjoy 175 more.
Jo Bayley, Fashion Editor, The Culture Concept Circle, 2014