Dream Week 2013 – A Week of Hope for Look Good Feel Better

Next week we are all about dreaming, dreaming of happiness, health and hope.

From Sunday 8th until Saturday 14th of September 2013, the cosmetic industry in Australia supports Dream Week.

So if you are in the market for a new lipstick or gloss, purchase one during Dream Week, from Myer or David Jones as it helps the cause.

This is a fantastic initiative run by Look Good…Feel Better, to raise awareness and much needed funds to run workshops and provide much appreciated care packages to men, women and teenagers embarking on treatment for cancer.

As you, my lovely readers may remember, I am a LG..FB volunteer. This means many things to me, it is a charity close to my heart and has great personal significance.

In 2008, I myself went through the arduous journey of chemotherapy and radiotherapy for breast cancer. Through my medical team, I learnt of LG…FB and attended a workshop. It was a wonderful 3 hours comprising of skin care, make up, headwear and wigs.

I was also lucky enough to make a life long friend in a lovely lady sitting beside me.

When I had finished my treatment I wanted to give back and support others going through a similar battle. Look Good…Feel Better was the perfect way to do so.

With my background in hair and styling I found it an easy fit, and when the other volunteers are so divine, it’s a joy to be a part of.

Dream week this year, as with all years, culminates with the Dream Ball.

This is chance for the industry to see and hear what LG..FB has achieved throughout the year.

One dollar of all lipstick sales go directly to the charity. Or maybe you would like to donate $7 for 7 days of hope. This is one of our focuses this year, our newest service, delivering Confidence Kits to people who simply cannot attend a workshop, due to health or location issues. Go to www.mycause.com.au

If you aren’t able to give, look out for our colourful stands in either Myer or David Jones, and say hi to our special volunteers. We are happy to provide you with pamphlets and information on what we do. If you think you might like to volunteer, just go to www.lgfb.org.au for more details.

We have also teamed up with Pantene to help roll out their Beautiful Lengths campaign. Going into it’s second year, Pantene Beautiful Lengths encourages people to donate ponytails to be used in creating real hair wigs. So far over 5000 ponytails have be donated in Australia and New Zealand.

These wigs are then given free of charge to women suffering hair loss as a result of chemotherapy.

I have been lucky enough to see first hand the difference these wigs make.

Last year we held a fabulous workshop where the stunning actor and Pantene ambassador Naomi Watts presented the first wig to a very lucky lady.

This year we held a morning tea at the Oversea Passenger Terminal in Sydney. Pantene ambassadors, cheeky hairdresser Barney Martin and heavenly beauty writer Zoe Foster Blake were on hand, along with LG..FB volunteers to give out the first of the wigs.

A very special morning, we had three very special young ladies who had donated ponytails share in the excitement. Many of the women who receive the wigs say the main thing is the feel of real hair, which makes them feel more like themselves, as opposed to wearing a synthetic wig.

And the fact that they are supplied free of charge is a major bonus. Many people just cannot afford a wig.

Just recently I was asked to feature in an industry video to raise awareness in salons about “Beautiful Lengths”. With Barney, and LG..FB girls Linda and Sabrina, we hope to take the message across Australia and New Zealand.

Just go to www.pantenebeautifullengths.com.au for more information.

Look Good…Feel Better workshops provide a few hours of respite and a chance to connect with others going through a similar journey. A superb goodie bag filled with luxurious beauty products donated by the generous cosmetic companies that support our charity, is given to every participant.

Please support Dream Week and LG..FB. We should never underestimate the power of lipstick!

Jo Bayley, Fashion Editor The Culture Concept Circle

PS For more on LGFB see this post from last year.

Watch our Video about Pantene Beautiful Lengths


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