On Thursday 3rd of September, Fashion Elixir followers, downtown Sydney was abuzz with shopping fever!
The sixth annual VOGUE Fashion Night Out (VFNO) was being held in the heart of Sydney’s shopping district in the Pitt Street Mall.
A fabulous incentive established in 2009 by the Vogue network of magazines as a way of boosting fashion’s profile and profits, it lured people out on the streets and into the boutiques.
A great success in America, VFNO soon caught on in other capital cities, and this year sees nineteen countries around the world participating.
Not a bad effort!
I must say, the “F” could have stood for “Fun” or “Fabulous”, not just Fashion because that’s exactly what it was.
At this big stylish party everyone was enjoying a variety of events, including runway shows, nail art and, as well, the stunning Yves Saint Laurent make up marquee.
You could have heard the cash registers ringing in New Zealand!
Champagne flowed at all the boutiques and department stores, as did the fantastic discounts.
The evening started with an introduction in Sydney’s Hyde Park by Australian Vogue Editor Edwina McCann and an address by Sydney’s Lord Mayor Clover Moore, VFNO 2015 was officially open.
“VFNO supports the Australian fashion industry and is all about engaging consumers in a free event” said McCann.
Department store David Jones took it as an opportunity to officially open their annual in-store Spring Floriade.
Now in its thirtieth year, VFNO runs from September 3 – 13.
Opening night was simply divine.
The colours of the flowers were all magnificent and it certainly made me feel that we were shedding Winter and Spring had arrived.
There was more than just beautiful blooms to admire. Each level of the store had something for everyone to enjoy.
On the Ground Floor they were offering San Pellegrino water, sparkling wine and complimentary beauty services from Tribe braid bar,
OPI nails and Ella Bache` “radiance” eye treatments.
On Level One, guests were invited to view the latests looks on parade every 30 minutes, sparkling wine and iced tea, on level two it was designer forums.
Level Three had a beach themed instagram booth and Magnum ice creams, while Level Five offered a Natio beauty bar, sparkling wine and intimates styling stage for the best lingerie tips.
In the Market Street Store, it was all about gents.
Asahi beer, Woofy’s hotdogs and soft serve ice creams from Tom and Teddy’s were on offer, as was red wine and scotch tasting while watching the GQ men’s styling workshops.
Both stores had DJ booths adding to the funky vibe.
Gosh, all this and I hadn’t even entered the Mall!
All through Westfield the designer Boutiques were filled with shoppers all having a fabulous time.
Designer Jordan Askill was in the Georg Jensen boutique previewing his new range for the Danish brand.
Over at Harrolds the gorgeous illustrator Megan Hess was creating a beautiful artwork!
In the Pitt street Mall, the YSL Beaute Studio Lumiere provided the ultimate pampering experience.
A talented team of make-up artists were on hand and ready to treat you to a mini manicure, touch up your face or introduce you to the latest lip colours from the iconic brand.
At Myer there was foil embossing with Wilson Australia Accessories, Sunglass Hut styling sessions and fragrance sampling.
Level One had a fun fashion photo booth, complimentary cupcakes and designer workshops hosted by blogger Nikki Phillips.
Don’t forget the Desserts and Sparkling Wines, and Mini Burgers and Beers on Level Three.
It was a great night to grab a bargain and soak up the party atmosphere.
I must say, I did enjoy the great savings on offer at one of my favourite stores Cue, where I also imbibed on a few glasses of bubbles!
Sigh – if only we could shop like this every night of the week.
I loved it and personally can’t wait till next year.
So don’t forget to circle September in your Diary for VFNO 2016, aim to empty the Credit Card and get shopping!
Jo Bayley, Fashion Editor, The Culture Concept Circle, 2015