MB Fashion Week Australia 2014 – The Final Wrap by Jo Bayley

Last week saw the Fash Pack descend onto the Sydney suburb of Redfern for Mercedes Benz Fashion Week Australia (MBFWA) and I viewed first hand the up and coming trends of 2014.

Here is my overview of the shows I was invited to experience.

My first was the amazing Aurelio Costarella, whose wonderful collection I shared with you last week.

I must say, by the end of the week it was still my favourite.

The trademark contemporary classics of this label include delicate silk chiffon gowns, intricate handcrafted beadwork, embroidery and sharp tailoring.

It’s no wonder he has gained such an impressive reputation globally and celebrities clamour to see and be seen wearing garments by this remarkable WA style icon.

Cameo the label – Headed by designer/brand manager Kathryn Forth and assistant designer Siham Elmawey, these two have a great synergy and created an incredibly wearable collection.

“Boogie Nights” as the collection was titled, was just that, ready for action!

Shift dresses, relaxed jackets and pants were a highlight.

My favourite was a “little black dress” with a divine neckline, a must in any gals wardrobe.

Perfect for day with jewelled flats segue into night with a sexy nude heel and on trend clutch, perfection!

Since 2010 Cameo has been stocked in over 2000 boutiques both instore and online, such as David Jones and The Iconic.

There is no doubt these ladies are well on the way to even greater heights.


“Palm Springs is the destination.

Retro sophistication is the vibe” was the description for this funky and fun resort label, and Di Chio nailed it!

For her spring/summer 2014/15 collection Chio sent a fabulous mix of swimwear, rash vests (the most stylish you’ll see), and cute dresses down the runway and the crowd loved it!

Apparently so did pop star Shakira, who recently wore the Suboo “rise and fall” bikini in her new clip with Rhianna for the song “Can’t remember to forget you”

We won’t forget Suboo!

My favourite looks were a diaphanous dress with pocket details and a very cool black and white bomber jacket over a matching bikini, very edgy, very cool!

Next up was the New Generation.

Personally, I love seeing the new graduates.

This is where some of our greatest designers had their start in fashion.

It can be hit and miss, and to be honest there must be so much pressure on these young designers to perform. So hats off to all of them for an excellent effort.

Doris Q was all sports luxe, relaxed vibe. I really saw promise in her collection.

Dyspnea was next.

A conglomerate of three (3) designers, these girls had some interesting ideas.

Fun and frivolous, I thought that there were maybe just too many ideas going on?

I really think some mentoring would help this label to really find its direction.

Tick to the 60’s vibe musk pink skirt and top.

Aquintic had a lovely rope pattern traveling through many of its pieces.

A great colour palette and juxtaposition of floaty and heavier fabrics worked nicely.

Rukshani, was fun and fresh.

I adored the black, white and yellow print used in the shift dresses, and sweet shorts teamed with a cute top in harmonious hues.

Big tick!

I really liked Rachelalex.

Her use of silk twill,and silk organza and crepe de chine was classy and cute.

Great colours and silhouettes.

One to watch.

Next up Anna Quan, loved the mint green suit with tailored pants and super sexy black jumpsuit, very wearable.

Daniel K showed clean lines and classic shapes.

Caslazur, cool digital prints with a soft silhouette, very wearable and could translate incredibly well into any womans’ wardrobe.

Stay tuned for more of MBFWA 2014, and the fabulous designers I met at the off site location, The Pullman Suites.

There is some truly special talent I witnessed here.

That’s fashion, exciting and ever changing!

Jo Bayley, Fashion Editor, The Culture Concept Circle, 2014

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