Myer Spring-Summer 2014 Fashion Launch

Thursday the 8th of August saw Australia’s other retail giant Myer, showcasing its fashionable wears for Spring-Summer 2014

Over 500 guests rubbed shoulders at Fox Studios to see the latest trends from Myers fashion family. Jennifer Hawkins, Kris Smith, Laura Dundovic and Lauren Phillips were out in force as Myer ambassadors, as was football superstar Harry Kewell, Politix ambassador.

International runway model and Vogue cover girl Julia Nobis also strutted her stuff on the catwalk, showing why she is hot demand OS!

Walking the black carpet were the likes of Danielle Spencer, Braith and Jodi Anasta, Kerri- Anne Kennerly and the ever gorgeous Jodhi Meares.

With inspiration from the Kimberly desert, a simple runway was used succinctly.

Subtle earth reds and coppers, sprinkled with a little stardust, created a sublime border.

Kevin Murphy, hair director, created simple styles some with a pop of colour on the ends and Natasha Severino as make up director composed a dusty neutral palette, with the occasional fierce orange lip.

Opening the show was Jen Hawkins dressed in Manning Cartell. She shone in the white cut away maxi bringing the fresh feel of spring to the runway.

Later they showed what has to be “trend du jour” the midriff.

My favourite was a 2 piece consisting of skirt and afore mentioned midriff, in crisp white with a striking navy background and a pop of dusty pink, loving it!

Fleur Wood had a definite “prairie” vibe, as did Morrison, whose collection had shades of “Picnic at Hanging Rock”.

Ellery displayed a fab 3/4 length sleeveless coat the really rocked. I must say, I felt the show had a heavy lean towards white, and was happy to see a much needed injection of colour from Wayne Cooper.

With his label BRAVE by Wayne Cooper he also featured fab suiting for the guys, as did Dom Bagnato and Arthur Galan AG. The later also impressed with a black and white graphic maxi, flattering panels and sexy fringing for the ladies.

Harry Kewell looked sharp, working the runway in Politix, for whom he is a brand ambassador. Loving the grey jacket with a contrasting black lapel. Super smart!

Basque displayed black and white, classic, comfortable and polished. Great for petites.

Nicola Finetti, Jayson Brunsdon and YB J’aime showered us with feminine wiles and fabulous fabrics.

Leona Edminston did what she does best, fab dresses that suit practically every female form.

Special mention to the black maxi with sheer cape detail, divine!

Sass and Bide unveiled their “Sing Brother!” collection with signature sequins and a potent flapper feel.

Charlie Brown gave us flowing gowns and a fun asymmetrical jumpsuit with 3/4 length pants, flawless for a balmy summer cocktail party.

Aurelio Costarella’s silhouette featured corsetry and immaculate cuts, gun metal grey, copper and matte gold sequins mixed with muted tones.

Last but certainly not least, Toni Maticevski.

My favourite collection of the whole night, this man knows how to dress a woman.

A brilliant cohesive capsule, detailing the waist. We saw full skirts a la Dior new look, peplums and zip details used to create a truly 2013 feel.

Metallics, black and cream were his palette of choice, with Jennifer Hawkins donning a shapely cream bustier with peplum detail, paired with a floor length skirt in black featuring a sexy back split.

It was brilliant finish to the night.

There were a few misses in the show, styling wise.

While I’m happy to see an Australiana theme featured, I felt this interpretation a touch kitsch.

Akubra hats and native flowers seemed superfluous, and the “bee keeper” vibe in Trent Nathan i.e. ghostly chiffon scarves worn over hats and belted at the waist, was dreadful.

Creativity gone wild! Show me the clothes!!

So what do we have to look forward to this spring 2013?

Lots of white, metallics and bare midriffs.

Lucky for us fashion is all about individual style and interpretation, which gives something for everyone!

I’d say a great edit for a sunny season.

CiaoJo Bayley, Fashion Editor, The Culture Concept Circle 2013

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