Myer Spring Summer 2015 Parades – Jo Bayley Reports

Jen and AlexThursday the 7th of August was Australian department store Myers’ night of nights.

Time to showcase their spring/summer collection, and they did it in great style.

As with David Jones, there have been a few defections to the Myer stables.

This year they welcomed the afore mentioned Little Joe Woman by Gail Elliot, menswear label MJ Bale and the inimitable Alex Perry, who opened the show.

And he did that in spectacular style. I love Alex Perry, and this, the Varsity collection didn’t disappoint.

A picture perfect glossy white runway, in Redferns Carriageworks was complimented by shimmering silver kentia palm fronds suspended from the ceiling, and gave way to the tropical vibe.

Makeup by the flamboyant Napoleon Perdis for his label Napoleon captured the essence of what he described as “Scandinavian Mermaid”.

Dewy skin with gentle contouring was stunningly offset by fun fairy floss hair, perfect for the fantasy of the runway.

The face of Myer, Jennifer Hawkins looked her usual amazing self, rocking body and fabulous face.

Myer-Spring-Summer-2015-Parades-alex-perryI love Jen, I feel she is very approachable and this makes her a great store ambassador.

Jen in Lace

The very handsome Kris Smith headed up the menswear while quirky Kate Peck was a bohemian babe.

Add the gorgeous Nicole Trunfio walking exclusively for Little Joe Woman, and you have the dream team.

Add another 64 talented models, mix in a slew of talented designer shake it up and enjoy the cocktail that is fashion!

Gorgeous Jen opened the show in a divine mid length lace dress.

Lady like sorbet colours down the front and fabulous black lace down the back, just like a delicious liquorice allsort.

I’d raid the lolly jar for that sweet treat!

A gorgeous sunshine yellow skater skirted frock flounced along next, which made me feel positively cosy on a freezing winters day.

Lace, lace, lace, add sequins, shaken not stirred and that’s a killer combination!

Yeojin Bae and By Johnny both had great use of colour blocking, cut away details and slim silhouettes. Fresh, young and fabulous!

Fleur Wood was romance personified, Morrison had soft layers and muted tones.

Charlie Brown was all relaxed layers, maxi dresses and azure blues, my favourite colour!

Leona Edmiston rocks THE best frocks and didn’t disappoint.

Myer-Spring-Summer-2015-Parades-maticevskiKaren Walker did lovely tailored separates while Kate Sylvester had beautiful shoulder details and a pretty 1930’s vibe.

White Suede was young, graphic and cool. BUL showed classic white separates and TOME had a Japanese vibe.

Ellery was all bold silhouettes with amazing pants, Jayson Brunsdon was Palm Beach ’60’s sequins, brocades and jacquards while Sass and Bide showed us again why we can’t get enough of their gypset sensibilities.

Textural black and white, add stripes into the picture and you have a fresh approach to bohemian dressing.

CUE was exciting, with original prints, flares and tunic tops. Channeling a 1940’s/70’s vibe.

Romance came to the runway with Aurelio Costarella and the divine Maticevski.

The former showed silk playsuits and feathers details in gradations of tone, while the later channelled Balenciaga in his dreamy evening coats. Heavenly!

I did love L Lisa Ho. Designer Lisa Ho has come back in from fashion Siberia, and what a return.

From the little taste on the runway which was stylish and streamlined, I’d say this collection will be snapped up quick smart.

So hot right now is Seafolly and Cozi by Jennifer Hawkins, and you’ll sizzle reclining by the pool in these labels.

The Pantone colour for 2014, radiant orchid was used beautifully in the Cozi range.

Colour Hair and CostumesSeafolly gave us a modernist vibe, channelling artists such as Picasso and Modigliano.

Myer-Spring-Summer-2015-Parades-dom-bagnatoJen in BalmainMenswear was covered by MJ Bale, Brent Wilson, Politix, Arthur Galan AG, Blaq, Autonomy, Brave by Wayne Cooper and Dom Bagnato, who I thought had fantastic suits for this years Spring Racing Carnival.

This label would perfectly compliment the wonderful sorbet tones that were all throughout womenswear.

Myer has an amazing collection of international designers, and they dazzled on the runway.

From the incredible Balmain gown Jen Hawkins wore, through to Vionnet, Antonio Berardi, Cedric Charlier, Giambattista Valli, Peter Pilotto and the effervescent Jean Paul Gaultier, Myer will charm it’s audience with international aplomb.

And I just have to mention how excited I am about the Jean Paul Gaultier exhibition at Melbourne’s NGV.

It starts in October, so stayed tuned for an up close and personal review, maybe even a quote from the “enfant terrible” himself!

Spring/Summer in the Myer stables is set to excite and ignite, and with an all white fashion runway to finish the show it was white light, white heat.

“The futures so bright, I gotta wear shades”*

All the better if they’re Prada sweetie!

jo-bayley-ciao-170Jo Bayley, Fashion Editor, The Culture Concept Circle, 2014

*quote Timbuk 3 “The future’s so bright, I gotta wear shades”

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