Each season we see different trends, fads and fashions, but one fabric remains a staple, and that’s denim.
I’d hazard a guess, every man, woman and child’s wardrobe contains at least one piece of denim!
I don’t care how young or old you are, there is usually a piece made from this practical cloth that’s a perfect fit for everyone.
Usually when we think denim, we think the classic blue jeans first made famous in the 1850’s by Californian company Levi Strauss.
Based in San Francisco, they introduced denim as work wear for goldminers.
But lets look back before that.
The word “jeans” comes from Genes, the French for Genoa, Italy.
This was a port town where sailors wore sturdy work trousers.
Denim originated as a cotton twill weave from the French town of Nimes, and it was of made of white and blue threads.
Tough, practical and washable it was the perfect choice for workwear, but it wasn’t till much later that it became fashionable.
By the 1940’s it was being made into jackets, trousers, skirts and dresses, and it’s popularity only escalated.
During the 1950’s denim jeans were a staple with both guys and girls, especially after silver screen heartthrob James Dean appeared in the 1956 movie “Rebel Without A Cause”.
Girls were swooning and guys wanted that cool edge.
Let’s face it, theres still nothing better than the winning combination of blue jeans, a fresh white T-shirt and a black biker jacket. It’s timeless.
It wasn’t until the 1970’s when there was true innovation with denim.
Italian brand Fiorrucci created stretch denim, which was the biggest hit.
Jeans could now be worn skin tight, but in comfort. I remember my mother telling me that in the 1960’s she would put her jeans on wet so they would dry skin tight!
Thank goodness for technology!
It was in the 1980’s that coloured denim became a trend and we saw many brands saturate the market.
All the more choice I say!
And it’s not just the humble jean that works in denim.
A classic shirt in this industrial style fabric, pared with a pencil skirt, or over a fitted sheath always looks comfortable and stylish.
I have just recently added a few new pieces into my wardrobe.
For summer it was my Manning Cartell navy denim jumpsuit.
Backless, with a halter neck and flared pants, it has just the right amount of ’70’s swagger without being cheesy.
I’m also loving my J Brand black flared jeans.
After years of skinny jeans (that I still love) it’s exciting to get into a new silhouette.
And I did purchase a cute A-line dark denim dress from Zara, which is a very versatile piece.
A high round neck a fitted to the waist then flaring out from the hip, it’s oh so flattering.
Fabulous teamed with patterned tights and ankle boots for winter.
I’ll add my cute Jean Paul Gaultier blue and white striped anchor brooch for a touch of fun.
A classic denim jacket adds a little rock’n’roll to any outfit, even a flirty tulle skirt! I adore that look, tough yet feminine, very Carrie Bradshaw a la Sex And The City.
One denim trend that is a little tricky to pull off is double denim. Not for the fainthearted, it requires confidence and just the right shades of this cotton weave.
Whatever your choice, you can always rely on the fact that denim is never out of style. There is a piece for everyone and every age, that’s the beauty of this classic staple.
So go on, embrace the indigo vibe and add a little denim to your wardrobe.
Here’s a link to the Denim Dictionary https://www.dstld.com/blog/premium-denim-dictionary-your-a-z-guide
Jo Bayley, Fashion Editor, The Culture Concept Circle, 2016