Stylist Jo Bayley, Fashion Editor The Culture Concept Circle

Welcome Jo Bayley, Stylist and Fashion Editor for The Culture Concept Circle, whose column Fashion Elixir will be sure to inspire.

Dimity Hodge, Head of Women in Leadership at Westpac said recently “Jo is not only the fashion elixir – she is an elixir of life. She is like a breath of fresh air guiding us all in fashion and style. Her passion is contagious – she wants us all to feel and look the best we can. She is stylish and creative and she just knows what works – for everyone and every body. She’s the best!” Dimity says

Jo Bayley is a Sydney girl, born and bred and we first met when she was in her early teens. With a keen eye for fashion from a young age, Jo could be found making clothes for her dolls in every spare moment. She began hairdressing at that time, developing her career in this field now spanning 25 years.

Travelling through Europe extensively has ignited the passion for fashion, style and exotic locations, and she particularly enjoyed working with menswear at London in the late 90’s. Jo also devotes much time and energy to volunteering for Look Good Feel Better, which is a social profit institution that runs workshops in hospitals nationwide. Look Good Feel Better helps women going through cancer treatment to learn about skin care, makeup, and how to best use hats, scarves and wigs.

Jo believes fashion can be the elixir we all need to take the boredom out of everyday life. And anyone can be fabulous armed with the right tools (shoes, hot dress and iconic handbag!)

Jo will be providing tantalizing tales of style, travel and fashion, here in Australia, and the rest of the globe. She says ‘Life would be so boring without a bit of escapism. Lusting over the perfect shoe, an idyllic island holiday or, that fabulous little black dress can make the day seem so much brighter’. It’s good to have her on board. I am sure that like me, you will look forward to her many musings.

Carolyn McDowall, The Culture Concept Circle 2012

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