Indignez-vous! from 93 year old French Resistance member Stephane Hessel is a publishing phenomenon. It is the ‘little red book’ that having swept France, is now set to topple international bestsellers’ lists. It contains no sex and is not humorous. It is not a literary masterpiece and it does not have a startlingly original message. So why instead of becoming a publishing disaster, has it become a publishing phenomenon? Everyone is asking, but why?