The Dress Collective – Australian Fashion Interactive Runway

Dress Collective 6Shop Australian Made!

The newly arrived The Dress Collective is aiming to stir up the local fashion scene for the 2016 Virgin Australia Melbourne Fashion Festival Offsite Runways Series on February 13, 2016.

They will present an all Australian Designer line up for their first interactive runway.

Claire Goldsworthy and Mitchell Dempsey launched The Dress Collective as an eBoutique Online during 2015.

They are offering an exciting range of merchandise from both established and emerging young designers, including Why Mary on the Gold Coast was founded in 2011 by Janette Laver.

Minimal silhouettes are the key signature of her brand.

Dapper ChapThe Dress Collective is one of a very select few Online stores distributing only 100% Australian made fashion for both Men and Women.

Spirit BirdIn just a short time they have expanded to include 30 labels, stocking a unique range of clothing plus accessories and jewellery, with new merchandise added weekly.

All the garments are manufactured in Australia to high ethical standards.

That Dapper Chap the brainchild of four Melbourne friends, was born out of a desire to have quality handmade accessories that mean more than a price tag.

Spirit Bird of Melbourne designs embody a modern vintage aesthetic, harking back to a bygone era when life was simple and pleasures came from little things.

One of the aims is to invite consumers to consider shopping locally, to help the industry thrive.

By promoting ‘high quality, slow fashion, exclusive one-off pieces, and made-to-order garments’ The Dress Collective want to urge their shoppers to think long term about wardrobe choices, changing they way they consume and most especially, dispose of clothing. The statistic that Australia’s contribution to the fast fashion problem is sending over $500 million dollars of clothing to the tip annually is alarming.

This premium event will raise funds for the social profit international organisation The Black Dog Institute.

Dress Collective 1They are working towards enabling mentally healthier lives through innovations in science, medicine, education, public policy and the spread of knowledge.

It’s personal for Claire. Her friend Courtney Harris, a designer of jewellery, became a victim of one of the silent killers of young people in our age, depression.

The Dress Collective Runway ‘Designers’ line-up includes Don’t Do Pretty Adelaide, Gabdala (Sydney), Cameron and James (Melbourne), Orocéo Castro (Melbourne), Identify Yourself (Melbourne), Kabel Apparel (Brisbane), Sets of Seven (Sunshine Coast), Chip The Teacup (Melbourne), Harlow (Melbourne), MICI JAY (Muswellbrook), Annabelle and Eve (Gold Coast), Blaauw By Monica (Melbourne) and many more.

They include Vincent Li of Melbourne who offers ready to wear clothing with an alternative and ambigender style, reflecting his East Asian philosophies and The Prodigal Daughter, which was founded by Phoebe Mwanza and has become integral to her journey of reconnecting and re-discovering her African roots after spending many years disconnected from them.

Carolyn McDowall, The Culture Concept Circle, 2016

All images courtesy designers and, The Dress Collective

The Dress Collective Runway,
2016 Virgin Australia Melbourne Fashion Festival Offsite Runways Series
February 13, 2016,
524 Flinders Street, Melbourne, 6:30 pm until late


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