Tiffany T by Francesca Amfitheatrof – Tiffany & Co to a T

Tiffany BoxAh Tiffany & Co, one of my all time favourites!

Their designs always bring a smile to my face and maybe a little dread to my husbands wallet, not that he ever says so.

Today I happened upon the new range, Tiffany T by Francesca Amfitheatrof.

How stunning it is and it is definitely Tiffany & Co to a T!

Tiffany-t-ringsThis is the first collection for the iconic brand by this incredibly talented designer.

“The letter T is sculptural and bold and very closely linked to the architecture of New York City” she explains. “I took the form of the T beyond style and turned it into a piece of engineering.”

Francesca certainly has an amazing background, including gaining a Masters from the Royal College of Art in 1993 and being a trained jeweller and silversmith.

She also has over 20 years experience in art, fragrance, furniture, interiors, not to mention in jewellery design. How fabulous would it be to count Chanel, Fendi and Alice Temperley as references.

francesca-amfitheatrofAnd then there’s Alessi and Wedgewood Stoke where she was a consultant from 2003 to 2008 dealing in china, crystal and flatware. Add a stint at Central Saint Martins prior to that and you have a pretty impressive resume`.

I’d hazard a guess that the Central Saint Martins tenure gave her the fashion edge, and she has nailed it for T&Co.

I simply adore this collection.

I think it is the freshest, most accessible range Tiffany has produced in a while.

This is modern and streamlined, while being classic and timeless.

Who could ask for more?

I see this range becoming one of the most popular in Tiffany&Co history.

It’s what the T&Co woman has been wanting.

Tiffany-t-bangleGold, silver and rose gold, throw in a few diamonds for good measure and you have a sure fire hit on your hands. This is everyday jewellery with a sophisticated twist.

Why? It’s sleek, it’s sexy and oh so stylish.

tiffany-and-co-t-ringsI can see it being worn with classic denim and a crisp white shirt for day. Fast forward to the evening and pair the range with a stunning YSL tuxedo or a divine party dress.

It has a very rock’n’roll vibe, but not in a polarising “skull and crossbones” way. Sixteen to ninety six year olds will covet these pieces.

I can imagine Kate Moss rocking the range, stacking the “T” bangles up her arm whilst wearing cut off denims, Hunter gumboots and a band T-shirt at Glastonbury Festival. Just as I see Dame Helen Mirren wearing the stunning chain bracelet in rose gold to a red carpet event.

Tiffany-T-Bar-CuffAs Francesca says “I believe there is great power in simplicity” and I totally agree. In fact, my favourite piece is the cut out ring in sterling silver with black ceramic. It is just perfection, understated charm. I do love the silver bar cuffs and the T square bracelets. But to be honest, I love it all! Just don’t let me loose in a Tiffany store any time soon.

My credit card will have an absolute heart attack!

It’s fantastic to see this wonderful house discover another extremely talented designer in the guise of Francesca Amfitheatrof.

They have always had the foresight to engage a wealth of talent, including Elsa Perretti, Paloma Picasso and Frank Gehry. Having a finger on the pulse of design is such an important element in keeping institutions such as Tiffany and Co alive. They discovered years ago that they need to be in touch with their loyal clientele, while gaining new fans along the way. I feel the new “Tiffany T” collection has done this beautifully.

I wait with anticipation to what will follow. What will Tiffany & Co courtesy Francesca’s fresh eyes conceive next.

jo-bayley-ciao-170I for one can’t wait to find out!

Jo Bayley, Fashion Editor, The Culture Concept Circle, 2014


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