Tiffany – Why Every Girl Loves a Little Blue Box

‘That’s right I’m just CRAZY about Tiffany’s!’*

” The importance of the jewelry is emotional and psychological. Nobody ever owns anything this beautiful…” said actress and jewelry collector Elizabeth Taylor.

Do you get a little shiver seeing that blue box? I know I do……

So many memories in so many lives. I could name a fair few myself.

My first ever birthday gift from my husband, now with a new charm added. An anniversary necklace, a sweet jewel case from my parents, a keyring for 10 years of hard work.

I have also been lucky enough to be the giver of such gifts; two special birthdays for my aunt, a charm for my closest friend, as a thank you that really could not be said in words, and cuff links for my husband to wear on our wedding day.

When seeing the Tiffany ad campaign for Christmas in 2011 first hand for myself I was totally transported.

A very happy looking snowman, with a fabulous Tiffany blue scarf draped around his neck, the Chrysler building twinkling in the background and a little blue bag hanging off a delicate twig arm.

” Legendary for 175 years” who can deny it.

Even if you have never bought a trinket, large or small (sometimes the smaller the box, the more exciting), just to stand and admire a window display can lift a heart.

While I was in New York with my hubby, I was lucky enough to be on Fifth Avenue and gaze lovingly into these windows.

Windows so delicious, in the heart of a New York summer, you could just gobble them up.

Gorgeous ice cream cones filled with six scoops of colour – strawberry, pistachio, lemon, chocolate, vanilla and the famous blue – each with a delectable piece of Tiffany on the side.

Uber stylist Rachel Zoe designed five window displays for six Tiffany stores in 2012 in honour of the Academy Awards.

These show off fashion from the 1930s to the 1970s. New York City, Beverly Hills, Hong Kong, Tokyo, Singapore and London have all had the  Zoe treatment.

She joins a select group of designers and artists including Andy Warhol, who have created displays for Tiffany windows.

Liz Taylor's Brooch - Fleur de Mer - truly sumptous

She incorporated the fabulous Fleur De Mer brooch, once owned by Elizabeth Taylor, at the 5th Ave Store.

Some of the most fabulous designers have collaborated with this famous house. Elsa Peretti, Paloma Picasso, Jean Schlumberg and Frank Gehry to name a few.

Here are my favourite pieces by their creative genius.

Jean’s star brooch with aquamarine and diamonds in platinum.

This scorpion doesn't have a sting in his tail...

Elsa’s bottle pendant in sterling silver or her amazing scorpion pendant

And then there is Frank’s torque bangle in brown banded agate or Paloma’s Marrakesh dome pendants in 18 carat gold with lapis Lazuli… all are fabulous!

Each one of these can transform even the most basic outfit, as should a work of art.

A world famous beauty, as well as actress, Elizabeth Taylor (1932-2011) once said

I’ve never thought of my jewelry as trophies. I’m here to take care of it and to love it, for we are only temporary custodians of beauty“**

At Tiffany the jewelry is the legend, it has been for 175 years.

Jo Bayley, Fashion Editor, The Culture Concept Circle 2012-2014

*Holly GoLightly – Movie – Breakfast at Tiffany’s (1961)

**Elizabeth Taylor: My Love Affair with Jewelry Available

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